Direct Admissions is how Niche is disrupting the higher education space. Our product team Charlie needed a badge for profile pages who are participants in Direct Admissions.
This badge design started more like a sticker but evolved into a banner, attached to the top left of the school profile. Adding the branding of the pennant to the Direct Admissions initiative at Niche was the key to connecting other marketing initiatives.
Brainstorming is the most fun part of the design process for me. It starts in black and white and expands to color then mockups.
At ever stage on the project I ask for feedback - here are the top iterations I first presented to the creative team.
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