One of Niche’s product designers Kenny, lead this page for the PDO. From our creative team, Ataira and myself collaborated with Kenny to aid in directing the brand and visual design so the College Major Hub page aligned well with the brand strategy we’ve created.
This is a look into my creative process as a collaborator and teammate with the product team.
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Kenny, the product designer, Ataira and myself met to discuss the page’s needs. Copy was sent over and Ataira and I laid out ideas for a creative direction. The ideas were diverse so we synced up with one - when we stuck to simplifying the idea. After alining with core branding, we discussed flow, challenges, problems and dove into details.
A larger group on the product design side and creative side were able to leave notes, ideas and questions in FigJam - and we were able to come up with a great solution of introducing an accordion to filter the large question and answer section.
The core brand elements that grounded this page were the Fruances font, natural greens and greige and real student photography.
With everything aligned to the top, the accordion on type is the solution we came up with to not overwhelm students with the robust amount of information that comes with choosing a major. We found simple is best with this design.